pUTTING HEARTBEAT INTO A dIGITAL wORLD

3D content makes every story more engaging, immersive, and familiar to the audience. Just as color transformed black and white and streaming evolved from CDs, AR is the future of video.

“I think AR is a profound technology that will affect everything... we are really going to look back and think about how we once lived without AR.” — Tim Cook

Not with Popins. Popins utilizes a technology called “volumetric video” to create lifelike 3D content. Today, only a handful of volumetric video studios exist around the world. Most of these studios charge artist fees in the tens or even hundreds of thousands of dollars to create 3D video content.

Popins takes a different approach. Today, Popins charges artists nothing to create 3D holographic music videos and other content. Popins produces the digital assets and makes them available to smart devices around the world.

Any revenue is split 50-50 between Popins and the artist.

For artists, Popins currently covers the cost of creating the 3D master performance at no cost to them. Any revenue earned is split 50-50 between the artist or controlling party and Popins.

For marketers, our proprietary branding solution provides elegant and persistent AR advertising and marketing opportunities. Custom quotes are available on request.

Please contact us at info@popins.io.

On-demand Popins are filmed in our volumetric video studio in Seattle, Washington. Artists are surrounded by 51 depth-cameras as they perform live, just as if they were in a TV studio. Popins films the experience as a single take, then processes the footage over the next few weeks, turning it into a 3D asset. Artists are usually in and out of the studio in just a few hours.

Popins Live are real-time, live sessions with artists connecting with fans as holograms. We produce Popins Live sessions in our Seattle studio or our mobile studio, which can travel to artists. Artists stand surrounded by 8 depth-cameras and can communicate with and be seen by up to 50 viewers at a time, from wherever the viewers are in the world.

Volumetric video is a technology that uses multiple cameras to capture an object in real time, and then weaves each recording together through software to create a seamless 3D digital asset that can be viewed from any angle. Popins are future-proofed, capturing the artist in full holographic form as they are today, a moment-in-time which will then live on as a lifelike digital version of the day. As new augmented and virtual worlds are created, the hologram is capable of traveling into those worlds.

Like “the Metaverse”, “3D” has become a term with many meanings. With Popins you can see the artist as they really are in-person, captured by over 50 cameras to show us every nuance of their being, from front to back. Popins is “real” 3D.

Most fans will never have the opportunity to talk to, meet, or take a picture with their favorite artists. With Popins, fans can get closer to artists than ever before in a convenient, realistic way.

Fans find 3D content much more immersive and engaging than traditional 2D content.

Fans can watch the artist perform on repeat and on-demand from all angles, and make them giant, tiny, or even walk on water.

Fans can not only view artists performances in 3D wherever they are, but also join in the performance to create their own unique mixes. These mixes can then be shared on social media platforms such as TikTok and Instagram.

3D content distributed as a Popin is available to any fan with a smart device anywhere in the world without the need to download an app or pay a fee.

On-demand Popins are designed to allow artists to monetize their content through sponsorships, advertising, digital collectibles, per play, and more. Our proprietary branding solution provides elegant and persistent AR advertising and marketing opportunities.

Much like traditional music videos, Popins include an artist credit on the bottom left of the screen. In addition, Popins creates a persistent banner placement for sponsors, owners, or other attributions. These credits are included on UGC photos and videos created by fans and posted to TikTok and other social media platforms, potentially creating enormous value.

Live Popins can also be monetized through ticket sales or even Cameo-style models.

With Popins, you can watch augmented reality, record what your phone sees, and even join in to create your own personal mix that you can share on your socials.

Viewers use their phone to screen record or take photos during the Popins AR experience. Photos and videos can be shared to TikTok, Instagram, Twitter, Facebook and more. To learn more, please visit How To Popin.

Popins believes that artists should control and be compensated for their creative works.

The artist and Popins will mutually agree on any distribution plans. Any revenues will be split 50-50 between the artists and Popins.

Artists are responsible for ensuring that any underlying content rights (publishing, master, PROs, etc.) are cleared for Popins scenarios.

Popins has worked with artists ranging from emerging stars to chart toppers across several genres.

Common has described his joy at working with these up-and-coming artists this way, “the raw talent and initiative these artists have shown is inspiring. It means a lot that I’m able to have the slightest hand in showcasing all the incredible things this next generation has to offer.” But listen for yourself as he talks about how exciting it is to see Alec debuting our new product.

Here is what a few others had to say:

“I’m trippin’, I’m surrounded by cameras, this is cool right here. Popins and Forma Vision are creating an experience that you’ve got to be ready for. This 3D stuff is hot – it’s like a hundred and some cameras –trust me, this experience is gonna be fresh, it’s gonna be new, and it’s gonna be yours.” - Sir Mix-A-Lot

“I am so honored to present my genesis AR hologram NFT in collaboration with Seattle based AR company Popins. We have been working together for months to bring you a unique augmented reality experience where you can have your own personal SassyBlack performance in your living room!

I’ve been manifesting a hologram version of my art for many years. I can’t wait for my fans and collectors to experience this in their own homes and spaces, and to see what they do with this new technology.” - SassyBlack

“Recording a song in 3D that people can bring up whenever they want and watch in their own space is a new way of performing music for people and I’m excited to be one of the first to do it.” - Tomo Nakayama

“I am extremely amazed and proud of the AR video, it’s a brand-new way to connect with an artist… I’m so excited to be able to interact with the people in the videos and see people posting…it’ll be a cool way to feel more connected to my followers and I hope they will feel more connected to me as well. It’s almost like hosting an artist in your home, but it’s better because you get to be part of the show and the performance, if you want to be…it’s incredible technology and I’m really proud that my music is a part of this.” - Zan Fiskum

Email us at info@popins.io to connect, and see what magic you can create with Popins.