We see a world in which all aspects of humanity can be enhanced through the seamless blending of our physical realities, digital images, and spatial communication. Families come together and feel as if they are truly present with each other, even if they are miles apart. Recruiters meet young athletes from schools across the United States. Fans engage with artists performing in their own living rooms, with VIP access to meet and talk to the artist in real time.

Companies like Apple and Meta are betting that this blended reality is the next wave of innovation consumers will embrace.

“I believe that augmented reality is a profound technology. Blending digital content with the real world can unlock experiences like nothing we’ve ever seen.” Tim Cook, Apple CEO, WWDC23 – June 5, 2023

 “I think we’re moving towards a world where we’re going to have something that looks like normal glasses, where you can see the physical world, but you’ll also see holograms. And in that world, I think that there are going to be, not too far off, maybe by the end of this decade, we’ll be living in a world where there are as many holograms when you walk into a room as there are physical objects.” Mark Zuckerberg, Meta Founder, Chairman and CEO, Lex Fridman Podcast # 398 – September 29, 2023

The music industry is also investing in XR as an exciting way to stand out and increase artist-fan connection.

“We presented our indie community with about 12 different startups ranging from image verification to data applications...and every single label wanted holographic XR (from Popins). And I think it's because it's fun. It's playful. It speaks to lots of different people's needs - whether it's engaging artists, or new monetization." Amalie Briden, Innovation Manager, BPI. April 2024. See and hear Amalie in 3D by clicking here.

The mixed reality experience will be most compelling when matched with quality content. When it comes to entertainment the song, the story, and the performance remains paramount. Popins is partnering with talented artists, innovative members of the music industry, and elite athletes to deliver the best in XR entertainment.

Popins provide an end-to-end solution and platform to capture, create, and distribute real people as holograms quickly and affordably. We are building bridges to XR customer and creator experiences by embracing a variety of business models. High school athletes create 3D holograms for recruiters that show their personality and physique. Colleges build digital collectibles sold in the Popins store for NIL revenue. Labels record artist 3D media kits for assets to be used in social campaigns and at live events.

Popins’ unique live streaming technology from Forma Vision is available today. Please contact us at info@popins.io for more information.