December 13, 2021 - For Immediate Release
HOLIDAY MISCHIEF WITH SHUTTERBUG THE ELF, a 21st CENTURY AR TOY
Bored with holiday toys? Take it to the next level with Shutterbug the Elf from Popins, a 21st century toy that will entertain for hours.
“Shutterbug the Elf is a lifelike 3D hologram who can spread the holiday spirit in a brand-new way,” commented Christina Calio, co-founder of Popins. “Just don’t give her nutmeg.”
This Elf can hide in your stocking or tower over your tree, sneak in the corner or dominate your street to provide whimsical entertainment throughout the season. Position her in any room in any size, from any angle.
Shutterbug joins the first virtual AR Santa from Popins in their holiday collection, with new characters arriving this week.
SHUTTERBUG THE ELF
For most of the year, Shutterbug the Elf works in the marketing department of Santa’s Workshop. It’s fulfilling, posing with the newest toys, but around the first snow is when she gets to really shine: Shutterbug is tasked with drumming up belief for the holiday spirits of Lightfield! Belief is what empowers these creatures to exist, and most spirits find a way to generate it by pursuing their personal passions (for a little extra self-believing kick). With camera flashes twinkling like tinsel or the star on the top of the tree, Shutterbug has always been drawn to the art of modeling and photography– and with every photo of her taken she grows a bit stronger to boot. Like most elves, she loves toys, but what makes this time of the year most wonderful for her is getting to pose with the people.
Strengths: Model citizen, perfect hair, comes alive in the spotlight
Weaknesses: Allergic to nutmeg, sometimes holds a pose for weeks, can’t figure out vlogging
Likes: Fairy lights, the latest trends, gaining Tinselgram followers
Dislikes: Pumpkins, taking elfies, lists, putting people in boxes
Popins records real people with over fifty cameras simultaneously – a technique of filming called volumetric video – and then delivers a 3D experience through a proprietary streaming approach that frees viewers from the need to install an app. Fans can watch virtual holiday characters and join them onscreen to create their own personal videos to share.
“We couldn’t be more pleased to share that several children’s hospitals have chosen to share our virtual AR Santa and friends with families unable to visit with Santa for their annual photo this holiday” adds Calio. “Knowing we’ve brought a smile and some relief to young patients and those who love them is the best feeling of all.”
For businesses eager to affordably jump on the AR phenomenon, Popins can customize the experience by embossing name, logo, and web address into the AR itself with Popins+. Family, friends, and clients will have fun taking and sharing pictures with the personalized virtual Santa and snaps or video they share promotes your brand. There is no easier way to visit with Santa or his elves!
About Popins
Popins takes entertainment to the next level by capturing real people in volumetric video and streaming three-dimensional AR video to smart devices through a proprietary delivery system. With Popins, you can watch augmented reality, record what your phone sees, and even join in to create your own personal mix that you can share on your socials. Check out the How To Popin section of the Popins.io website for more information.
Popins is powered by Omnivor, the world leader in volumetric video streaming and an early T-Mobile Open Innovation Lab partner. Popins’ streaming approach enables users around the world to enjoy the highest quality AR without the necessity of downloading an app.
With Popins, all the world is your stage.
Inquiries: info@popins.io Website: https://popins.io IG: @popinsdotio Twitter: @popinsdotio TikTok: https://www.tiktok.com/@popinsdotio