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December 1, 2021 - For Immediate Release

WHAT SANTA SHORTAGE? POPINS DELIVERS INSTANT AR SANTA FOR YOUR HOLIDAY NEEDS

  • Lifelike 3D Santa hologram is available on-demand now for family photos, parties, and holiday greetings

  • Additional diverse and inclusive holiday AR characters coming soon

The cascade of headlines lamenting the Santa shortage of 2021 is inescapable. Retail outlets and party planners have been left scrambling for less-than-ideal Santa substitutes, or are even facing cancelling Santa altogether.

  • “Demand is high and St. Nicks are in short supply; ‘If you have a winter wonderland with no Santa, you’re in trouble’” — The Wall Street Journal, November 9, 2021. 

Fear no more! With augmented reality (AR), Popins has a unique solution, providing a Santa hologram everyone can conjure and bring to life instantly, wherever they are, with just a smartphone. If you are looking for a professional and pandemic-safe Santa for your annual family photo, company party, or party photo booth, look no further!   

Here’s what people are saying about Popins:

“That’s awesome!” — Wes F.

“Well, that’s just the coolest!” — Tony S.

“Love it!” — Robert U.

“Why? Because it’s fun!” — Joie C.

Popins uses a technique of filming called volumetric video paired with proprietary streaming technology to take film to the next level. Instead of viewing flat video of real people or uncanny 3D models, Popins lifts them off the 2D screen and places them into real life where they can be viewed as a three-dimensional video, sometimes called a hologram. Popins allows you to watch augmented reality, record what your phone sees, and even join in to create your own personal video that you can share on your socials. Check out the How To Popin section for more information.  

People everywhere can use the hologram to take photos with their favorite holiday character, with new holograms coming in the days and weeks ahead, including an elf, snowman, solstice queen, reindeer, snow ballerina, and more.

With an unlimited supply of AR Santas, Popins can also customize one just for you or your business by embossing your name, logo and web address into the AR itself. Your family, friends and clients will love taking and sharing pictures with your personalized Santa whenever they want, wherever they are. Each photo or video they share promotes your brand.

Learn more about creating your own customized AR Santa from Popins+.

Popins is also providing Santa to non-profits including children’s hospitals for kids otherwise unable to receive a visit and to capture a photo with Santa this year.

About Popins

Popins takes entertainment to the next level by capturing real people in a studio from all angles with over fifty cameras and using proprietary streaming for delivery. The result is sometimes called a hologram; A three-dimensional AR video accessed via smart devices. With Popins, you can watch augmented reality, record what your phone sees, and even join in to create your own personal mix that you can share on your socials. Check out the How To Popin section of the Popins.io website for more information.

Recording in volumetric video is unique and is only possible in a handful of studios around the world. Here’s a link from the Popins artist who released the first music video you can own in June 2021, describing the oddity of performing live in a green room surrounded by dozens of cameras.

Popins is powered by Omnivor, the world leader in volumetric video streaming and an early T-Mobile Open Innovation Lab partner. Streaming enables users around the world to enjoy full songs or even full concerts as Popins, all without the necessity of downloading an app. No one else in the world has this capability.

Popins pair extraordinary artists with dynamic modern technology to create value for artists, fans, and collectors. With Popins, all the world is your stage.

Inquiries: info@popins.io Website: https://popins.io IG: @popinsdotio Twitter: @popinsdotio