THE LONDON SYMPHONY ORCHESTRA DEBUTS HOLOGRAMS ON OPENING NIGHT TO CELEBRATE 25 YEARS OF LSO LIVE
London Symphony Orchestra members attending the Season Opening at the Barbican in London on September 11th, 2024, will receive a unique gift - a wristband that contains 3D musical holograms. A quick scan of the QR code brings six individual augmented reality musicians to life. The collection features Sarah Quinn, Chair of the LSO; Olivier Stankiewicz, Principal Oboe; and David Ballesteros, Second Violinist.
Join fans around the world in celebrating by clicking on the links below to bring music performance into your world.
WELCOME TO POPINS
In March of 2024 Popins set up a volumetric video studio in London, England. Over 5 days leading up to The Brit Awards, leading UK record companies and their diverse set of artists stepped into a ring of cameras in Finsbury Park’s Mango Studios LDN and moments later were transformed into AR 3D holograms.
An invited member of The British Phonographic Industry’s (BPIs) Insights and Innovation program, Popins was selected and matched with indie labels and music companies through the Matchmaker initiative.
“We presented our indie community with about 12 different startups ranging from image verification to data applications...and every single label wanted holographic XR. And I think it's because it's fun. It's playful. It speaks to lots of different people's needs - whether it's engaging artists, or new monetization." Amalie Briden, Innovation Manager, BPI.
Popins is leading the world in taking this magical new technology to market for tangible and measurable exploration of real business models that will benefit fans, artists, and the broader global entertainment industry.
What Are Popins?
Popins take entertainment to the next level by lifting the artist off the page and into your room as a three-dimensional interactive video.
This next-generation entertainment allows you and your friends to watch augmented reality, record what your phone sees, and even join in to create a personal mix you can share. How To Popin.
For more information, please visit our Technology page.
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